For Your Engineering Success

Think Big and Go Long (Entrepreneur’s Viewpoint)

Author:
Bruce T. Renouard
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When most engineers think about entrepreneurship, they envision fast-paced startups fueled by venture capital—companies destined to disrupt industries overnight. Indeed, stories of rapid success from brands like Facebook, Uber, or Tesla can dominate our imagination. However, there’s another, often overlooked path—one built patiently, sustainably, and deliberately. It is the path of long-term thinking, disciplined saving, prudent investment, and thoughtful accumulation of intellectual capital. I call this approach “Think Big and Go Long,” and I speak from personal experience when I advocate its benefits.

Early in my engineering career, I, like many others, dreamt of achieving financial independence and professional freedom. While still in college, I envisioned one day launching my own business. However, unlike my peers who aspired to create the next flashy startup, my plan was less about speed and more about deliberate preparation. This approach involved building a solid financial foundation and accumulating knowledge—both critical assets that would later allow me the freedom to innovate.

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